Toyota Giving

This past weekend was a crazy one at Lollapalooza! The four-day fest in Chicago featured headliners like Bruno Mars, The Weeknd, Arctic Monkeys and Jack White! We continued the Toyota Giving fun at Grant Park and had many fans and musicians share what music means to them! 35 artists at Lollapalooza participated and shared inspiring messages, including:  

“Music means…there’s never silence.” – Jesse Baez

“Music means…invoking pure expression and freedom within the human soul.” – Greta van Fleet.

“Music means…living my best life!” – All Time Low

“Music means…a chance to discover things.” – LAUV

“Music means…change. Release. Joy. Positivity. Making other people smile.” – Portugal. The Man

Our next festival stop will be in Las Vegas, which is the market that received the Toyota Giving grant in 2017. We can’t wait to return to Life is Beautiful on September 21st along along with our Toyota Giving activation to continue to raise awareness about the importance of music education.  

 See you in Vegas!  

 

posted August 8th, 2018

Summer is in full swing and as we near the end of July that means Lollapalooza is right around the corner! We’ve had some awesome participation so far at Stagecoach, Country 500 and Firefly as both musicians and fans have shared what music means to them. This month we’re headed to the Windy City for Lollapalooza!

We’ll be back on site at the Toyota Music Den with our Toyota Giving installation that invites guests to take a fun 3D GIF photo in front of a unique, music-inspired backdrop and to share it on social media using the #TOYOTAGIVING along with their message of what music means to them.

Make sure to follow along this weekend and use the hashtag #TOYOTAGIVING to show your support!

posted August 1st, 2018

This past weekend we were out in the woods of Dover Delaware to continue the Toyota Giving fun! While there we met up with some awesome artists who shared inspiring messages about what music means to them, including –

“Music Means…community, love, joy, light.” – Betty Who

“Music Means…the world 2 me.” – PnB Rock

“Music means…harmony.” – Lizzo

“Music means…everything or nothing…depending on where it comes from within.” – Ron Gallo
“Music means…a way out!” – Welshly Arms

“Music means…empowerment.” – The Regrettes

Our next festival stop is at Lollapalooza in Chicago on August 2nd so make sure to check back as we continue raising awareness about the importance of music education!

 

posted June 18th, 2018

Summer is in full swing and so is our Toyota Giving campaign! We kicked things off at Stagecoach in April, continued the country music fun at Country 500 last month, and this month we’re heading to the woods in Dover, Delaware for Firefly Festival!

 

Firefly is an important festival stop this year as it is the market connected with our grant recipient in Philadelphia. At the conclusion of our festival campaign, we will join VH1 Save The Music Foundation in a special assembly to award a $50,000 Music & Technology grant to a Philadelphia high school as well as a $7,500 music grant to the Miami-Dade School District.

 

We’ll be back on site at the Toyota Music Den with our Toyota Giving installation to raise awareness about the importance of music education and ask artists and fans what music means to them. Festival attendees are invited to take a photo and share it on social media using #TOYOTAGIVING along with their message of what music means to them.

 

Make sure to follow along this weekend and use the hashtag #TOYOTAGIVING to show your support!

See you in Dover!

posted June 13th, 2018

Last month we kicked things off at Stagecoach in Indio, California and this week we’re heading to Country 500 during Memorial Day Weekend to continue the Toyota Giving fun and to support music education!

If you’re heading to Daytona Beach, stop by the Toyota EXHIBIT Love tent to see the Toyota Giving installation and share what music means to you. This year’s installation features an art backdrop created by ThankYouX and a 3D GIF photo booth with colorfully painted instruments for guests to use as props. Festival attendees can take a photo and share it on social media using #TOYOTAGIVING along with their message of what music means to them.

This is our last country festival of 2018 before heading to Firefly (Dover, DE), Ruido Fest (Chicago, IL), Lollapalooza (Chicago, IL), Los Dells (Wisconsin Dells, WI), Life is Beautiful (Las Vegas, NV) and Voodoo Music + Arts Experience (New Orleans, LA). Even if you can’t make it to one of the festivals this season, you can still participate and show your support. Share what music means to you on your social media accounts using the #TOYOTAGIVING hashtag and you can help to bring awareness to the importance of music education in our public schools.

At the end of the festival season, Toyota in conjunction with VH1 Save The Music will donate $50,000 to a school in the Philadelphia School district as well as a $7,500 music grant to the Miami-Dade School District, guaranteeing the power of music will continue to influence the local communities for generations to come.

See you in Daytona!

posted May 24th, 2018

The first festival of the season came and went in a flash! We met up with some pretty incredible musicians to help us spread the word and share what music means to them, including Georgia Satellites, Lukas Nelson, Delta Rae, Kassi Ashton, Walker McGuire, Ashley McBryde, Adam Doleac, Paul Cauthen, Temecula Road, Runaway June, Muscadine Bloodline, Lindsay Ell, Jade Jackson, Brown and Gray, and Aaron Watson.

Artists shared inspiring messages of what music means to them, including:

“Music means…Everything ps 118:14” – Aaron Watson

“Music means…Doing what you dream.” – Ashly McBryde

“Music means…an expression of love and pain, in life as sound.” – Lukas Nelson

“Music means…nature’s harmony.” – Paul Cauthen

Festivalgoers who visited the Toyota Presents EXHIBIT Love tent this past weekend at Stagecoach were drawn towards the ThankYouX art piece and unique 3D photo booth. Guests used instruments as props to take their photo and received their 3D GIF photo to post on social media using the #TOYOTAGIVING.

Our next music festival will be Country 500 in Daytona, Florida during Memorial Day weekend, so make sure to check back as we continue raising awareness about the importance of music education!

 

See you in Daytona!

posted May 1st, 2018

It’s that time again!

It’s a new year and festival season is ramping up again! For the fourth consecutive year we are partnering with VH1 Save The Music Foundation to support music education funding for schools in need. We’ll be back with a fun new festival experience at six popular festivals around the country to raise awareness about the importance of music education and to ask the fundamental question, “What does music mean to you?” Make sure to follow us over the next couple months as we head to Stagecoach, Country 500, Firefly, Lollapalooza, Life is Beautiful, and Voodoo Music + Arts Experience.

Over the past three years, the Toyota Giving partnership with VH1 Save The Music Foundation has supported grants in New Orleans, Chicago, and Las Vegas. This year we will be granting a select high school in Philadelphia with a Music Technology grant that will support programs for electronic music creation.

Catch us at Stagecoach this weekend where we’ll be at the Toyota presents EXHIBIT LOVE tent. This year we’ve teamed up with Los Angeles-based artist ThankYouX to create an awesome art piece that will be used as a backdrop for a fun 3D photo booth. Festival attendees will be encouraged to take a photo and share it on Instagram with the hashtag #ToyotaGiving along with their message of what music means to them.

Even if you’re not at the festival, help us spread the word and don’t forget to follow along and hashtag #ToyotaGiving!

posted April 26th, 2018

It’s hard to believe that October is over! With the close of Voodoo Festival this past weekend in New Orleans, we’ve officially completed the 2017 #ToyotaGiving festival run. For the past seven months we’ve been part of music festivals from coast to coast spreading the love of music and the joy of giving back.  

Along with VH1 Save The Music Foundation, we’ve been to seven different music festivals including Stagecoach, Country 500, Firefly, Ruidofest, Lollapalooza, Life is Beautiful and Voodoo to raise awareness about the importance of music education and asking festivalgoers and artists to share what music means to them. At each festival we completed a different mosaic filled in with photos taken by you and shared on social media with the #ToyotaGiving. Artists such as Lil Yachty, Tegan and Sara, Dillon Francis, The Zombies and more have also share with us what music means to them!  

 

 

At a spirited school-wide assembly held at Ed W. Clark High School on Thursday, September 21, we joined forces with VH1 Save The Music and Life is Beautiful to award a $40,000 music education grant to further music programs and fund new instruments. The event was especially memorable as Las Vegas natives, Imagine Dragons, surprised the schools with an inspiring performance of some of their popular songs while students and teachers danced and sang along.  

 

We also supported VH1 Save The Music Foundation at their 20th Anniversary Gala in New York and presented DJ Khaled, a noted philanthropist and long-time champion of music education, our first ever Toyota Giving Award! 

It’s been such a fun and inspiring year supporting a cause and organization we care about, especially as they celebrate their 20th Anniversary, and we are incredibly grateful to all the artists and festival attendees who shared with us what music means to them. 

 Until next year!   

posted October 30th, 2017

October is here and that means Voodoo Music + Arts Experience is just around the corner! Our #ToyotaGiving festival run has been such a fun and inspiring experience so far and we’re amazed by the participation from artists and festival attendees all sharing what music means to them! Next stop, we’re headed to New Orleans, Louisiana where we’ll be at Voodoo Music + Arts Experience!

We’ll be back once again with our activation and an all-new mosaic to be filled in as part of our #ToyotaGiving activation with our partner VH1 Save The Music Foundation, raising awareness about the importance of music education in schools.

If you’re going to Voodoo, check out the #ToyotaGiving space inside the Toyota Music Den and tell us what music means to you to become part of our Instagram mosaic made up of your photos!

Don’t forget to follow along and hashtag #ToyotaGiving!

posted October 27th, 2017

We’re back from the desert and can’t believe how fun and special the past weekend was. We had some awesome musicians share what music meant to them, including The Revivalists, RAC, and Ella Vos as part of the #ToyotaGiving activation. Check out some of their inspiring messages:

“Music means…we get to survive.” – Classixx

“Music means…I have an outlet to express myself.” – RAC

On Thursday September 21^st we granted $40,000 toward music education programs in three Las Vegas schools – Ed W. Clark High School, Cashman Middle School, and Dell H. Robison Middle School – in an unforgettable assembly with GRAMMY Award-winning rock band and Las Vegas natives Imagine Dragons. Not only did Imagine Dragons give a rousing performance of some of their popular songs, a group of orchestra and band students also performed an impressive rendition of Imagine Dragons’ massive hit “Radioactive.” It was amazing to see the students perform and share how talented they are, and it’s exactly why we support such a great organization like Save The Music!

Our last festival of the season will be at Voodoo Music + Arts Festival in New Orleans on October 27^th! Check back for our final Instagram mosaic mural as we close out the 2017 #ToyotaGiving campaign!

See you in NOLA!

posted September 25th, 2017